Bob Marley Gear

LAS VEGAS — Even by CES standards, it was an odd sight on Sunday night: A dreadlocked, middle-aged man rocking out while holding a wood-and-fabric iPod boombox playing Bob Marley tunes. Behind him was a wall of gear including beefy headphones, iPod speaker docks and larger speaker systems. And above it all was a portrait of the reggae hero.

Stereotypical marketing, it seemed. But the man was more than a set piece. He’s actually Rohan Marley, son of the “Legend.” And at least a smidgen — 5 percent — of the profits from sales by the company, simply called Marley go to causes such as Charity Water that do help the world be as one.

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